Serge Dedina is the Executive Director of WILDCOAST/COSTASALVAJE and the Mayor of Imperial Beach, California. He is the author of Surfing the Border, Wild Sea and Saving the Gray Whale and was the recipient of the California Coastal Commission Coastal Hero Award for his successful coastal protection efforts. He also received the San Diego Zoological Society’s Conservation Medal as well as the Surfing Industry Manufacturer’s Association Environmentalist of the Year Award. A 2013 John Muir Fellow at UCSD, prior to co-founding WILDCOAST, he was the founding director of the Nature Conservancy’s Baja California and Sea of Cortez Program. At WILDCOAST, Serge leads efforts to preserve large coastal and marine ecosystems in Mexico as well as California, including UNESCO World Heritage Sites such as Laguna San Ignacio and Cabo Pulmo National Park and California’s extensive marine protected area network. His conservation work has been reported on by the New York Times, Wall Street Journal, Los Angeles Times, NPR, Televisa, TV-Azteca, Telemundo, Univision, and the BBC. A graduate of UCSD, he received a Ph.D in Geography from the University of Texas at Austin. As the Mayor of Imperial Beach, Serge has implemented a sea level rise adaptation planning process and advocates for the clean up of the Tijuana River as well as the conservation and restoration of open space in South San Diego County.